A film studio that doesn't need a set
Colombo, Sri Lanka
SmartAds started with a simple frustration: good ideas were dying in production. A 30-second commercial meant location scouts, casting, permits, a crew and weeks in the edit, and by the time it aired the moment had passed.
Generative video changed that. We still write scripts, plan shots and argue about colour like any other studio. The difference is that our camera is a set of AI models, and our edit suite is where the real craft happens: choosing the right take out of hundreds, fixing hands and faces, matching light from shot to shot, and finishing with sound that makes it feel real.
We've made films for banks, retailers, food brands, footwear, carmakers in India and festivals at home.
How we work
A person directs every film
AI generates footage. It doesn't decide what the story is, who the audience is or when a shot is good enough. A director does.
If it looks like AI, it isn't finished
Warped hands, drifting faces and plastic skin don't leave the studio. We cut, fix and grade until the film holds up on a big screen.
Speed is for the brand, not for us
Fast turnaround means you can react to a trend, a festival or a competitor this week. It never means skipping review rounds.
Local stories, made properly
Sinhala and Tamil voice, Sri Lankan streets, faces and festivals. AI tools are trained mostly on the West; we put in the work to get our part of the world right.
The toolkit
We pick the model for the shot, and change tools as better ones arrive.
Image and look
Midjourney and custom-trained models for characters, products and style frames.
Motion
Kling, Runway, Luma, Seedance and others, chosen shot by shot.
Voice and music
ElevenLabs voice in several languages, plus composed and licensed music.
Finishing
DaVinci Resolve, After Effects and Topaz for edit, colour and 4K upscaling.